Strong Foundations: IP Series: Trademarks
Trademarks are how customers find your company - whether it is through referrals or repeat purchases. Trademarks allow your customers to find you among your competitors. We will discuss:
What can function as a trademark?
What makes a strong trademark?
How can you claim trademark rights?
What does a registration mean?
Strong Foundations is a presentation series to help owners of companies build their knowledge of key legal concepts and then use this knowledge to grow their companies on those strong foundations. This first series will discuss intellectual property including trademarks, copyrights, patents, trade secrets and contracts relating to these concepts.