Anastasia Kraft

Xena Workwear , Xena Workwear


AREAS OF EXPERTISE

ENTREPRENEURSHIP IDENTIFYING YOUR VALUES THAT STEER YOUR WORK PERSONALLY AS WELL AS COMPANY VALUES POSITIONING PRODUCT TESTING BRAND DEVELOPMENT PRODUCT GROWTH AND STRATEGY PROJECT PLANNING AND MANAGEMENT STRATEGIC PLANNING UNCOVERING YOUR PURPOSE


ABOUT ME

Anastasia (Ana) Kraft is the Founder and CEO of Xena Workwear - a company that creates fashionable safety shoes and functional apparel for women in STEM and the Trades. This new category of workwear helps professional women be safe and feel confident in any work environment. Transitioning between the office, to the construction site or manufacturing floor has never been so easy. Ana holds a degree in International Project Engineering from Reutlingen University in Germany and currently resides in Milwaukee, Wisconsin. The causes that drive her include sustainable development, education and maximizing opportunities for women.


ABOUT BUSINESS

At Xena Workwear we create stylish steel-toe boots and functional apparel for women in STEM and the Trades. While I loved my job in manufacturing, I was frustrated with the lack of safety shoes that would allow me to be safe and dress professionally.

Our customers work in some of the most interesting industries:
Manufacturing: aerospace, automotive, heavy industry, chemical, etc.
Construction: architecture, civil engineering, commercial real estate, home remodeling, DYI projects, etc.
Other areas: farming, art, event management, film and so many other fascinating professions

The problem we are solving is that women don't have access to safety shoes, workwear and other PPE that is designed with their needs in mind. Women are tired of wearing men's work clothing on the job. The times of "shrink it and pink it" is over!

DOYENNE ROLE