MEET THE TTVT SPRING 2025 ENTREPRENEURS: Ashley Erickson

Ashley Erickson of Baabe LLC

BAABE (Before and After Birth Essentials) is a timeless, thoughtfully designed clothing brand that supports women through every stage of womanhood. As a longtime model and mom, I know how frustrating it is to find functional clothing that makes you feel beautiful, comfortable, and confident —especially when your body is constantly changing. I created BAABE to solve that problem. Our capsule collection features timeless, smart pieces with discreet nursing access, four-way stretch, and a flattering, seasonless design that moves with the body. Too often, women are forced to choose between style and practicality; BAABE offers both. These aren’t just clothes—they’re essentials made to adapt, simplify, and empower.

My goal is to launch a thoughtful foundation of 3 to 6 core pieces and grow BAABE into a trusted lifestyle brand where women feel seen, celebrated, and beautifully equipped for real life. With BAABE, your wardrobe becomes one less thing to worry about—and one more thing you can feel truly confident in. At BAABE, we believe that Women shouldn't have to overhaul their wardrobe for every life transition. Instead, their clothes should evolve with them—offering style, simplicity, and support without sacrificing quality or confidence. These aren't just maternity clothes or postpartum fixes—they're essentials designed for real life, made to last. BAABE is about reclaiming your sense of self through style, creating ease in your daily routine, and feeling empowered in your clothing no matter what stage you're in.

Pitch Coming Soon!