build an unshakeable foundation
The Triple Threat Venture Training is a 12-week program that teaches entrepreneurs how to develop a customized, actionable strategic foundation for their ventures.
With rock-solid clarity on your business strategy and goals, you will know where to focus your time, energy, and dollars for gathering the support you need.
program awards
A $2,000 unrestricted grant will be awarded to Wisconsin HQ businesses upon full completion of all aspects of the program. These grants are made possible through the generous support of the Wisconsin Economic Development Corporation.
Each program cohort is capped at 8 entrepreneurs. If you are not selected to be part of the cohort you applied for, you're encouraged to apply for a future cohort.
Please contact carole@thedoyennegroup.com with questions or for more information.
develop a plan, hone your story, Build support
You'll come out of the program with skills, knowledge, and resources you can use immediately, including:
$2000 in unrestricted funds you can use as needed to support your business, provided by generous support from the Wisconsin Economic Development Corporation (WEDC)
PLUS:
>> A personal founder's narrative that gives you clarity about how you—your history, your identity, and your values—are essential to the venture you're building
>> A customized strategy that designs the next phase of your venture from the foundation of who you are and why you're driven to build this business
>> A compelling pitch that tells the story of your venture in a way that attracts your clients/customer
>> A community of like-minded entrepreneurs and supporters that understand you and your goals
The Experience
The Triple Threat Venture Training unfolds in 3 phases:
phase 1: Uncovering Your story
Who are you are and how you got here are key drivers for your venture. In Phase 1 you write your founder's origin: the foundation of your venture.
Phase 1 Sessions:
• Kickoff Event
• Visual Logic Model Workshop
• Social-Emotional Intelligence Assessment
• KOKORO Financial Resilience Learning Session
• 2 Coaching Sessions with your Doyenne Coach
Phase 2: Mapping your strategy
In Phase 1 you discovered who you are as a founder. In Phase 2 you decide how to use that knowledge to strategize your next phase of business.
Phase 2 sessions:
• Learn the Business Model Canvas framework• Design your custom BusinessModel Canvas
• Integration Workshop
Phase 3: TELLING YOUR STORy
In Phase 3 you'll learn to tell the story that links your past to your venture's present and future, in ways that attract future clients, customers, and/or investor.
Phase 3 Sessions:
• Two Pitch Practice Workshops• Individual sessions with your coach
• Public Showcase & Celebration
logistics and frequently asked questions:
what is the criteria for participation?
The Doyenne Triple Threat Venture Training is open to all women-led ventures who have started a business on their own and are not part of a franchise or multi-level marketing (MLM) program. The Training is designed for entrepreneurs who have already started their venture and are looking to take it to the next level. All workshops are virtual. Only Wisconsin residents are eligible for the $2,000 award from the Wisconsin Economic Development Corporation (WEDC).
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- The Triple Threat Venture Training is designed for founders. Co-founders are welcome, but the venture will only be eligible for one award from WEDC.
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Founders need to identify as female; cofounders can be of any gender identity.
What is the value? What is the cost?
The total value of the 12-week Triple Threat Venture Training is $6,000. Thanks to generous sponsorships and in-kind support we are able to offer the program for free to all founders who identify as women or experience gender-based barriers.
Upon completion of all aspects of the Triple Threat Venture Training program (as outlined in The Experience section of this page) you will be awarded a $2,000 unrestricted grant to use as you determine. This grant is made possible by generous support from the Wisconsin Economic Development Corporation.
If you do not complete all aspects of the Doyenne Triple Threat Venture Training program or drop out of the program for unexplained reasons once after the Kickoff event you will be ineligible for the $2,000 award. You will be eligible to apply for a future cohort of TTVT.
Where are workshops held?
All workshops and coaching sessions are virtual. If your peers or coach are local you are welcome to arrange in-person meetings in your own.
What is the attendance & withdrawal policy?
- Once the program starts, participants must complete it in full in order to be eligible for the $2,000 grant.
- If you are not selected to participate in the Triple Threat Venture Training, you will be notified by Doyenne staff.
- If you are selected and withdraw more than 8 days prior to the Kickoff Event, you will not be eligible for the $2,000 unrestricted grant. You will be eligible to apply for a future cohort.
- If you are selected and withdraw within 7 days prior to the Kickoff Workshop, fail to show up, or do not complete all aspects of the program (without communicating with Doyenne Leadership) you will not be eligible for the $2,000 unrestricted grant. You will not be eligible to apply for a future cohort.
can you tell me more about each of the workshops?
The Doyenne Triple Threat Venture Training is divided into three major phases that build on each other over the course of 12 weeks.
Triple Threat Venture Training Kickoff Event
The first step in the Triple Threat Venture Training experience is to build community within the cohort. The cohort will be working closely with each other over the 12 weeks. We are in this together and we create a space where you can be honest, vulnerable, and accepted for your experiences, ventures, and personal story you bring to the group. The goal of the Kickoff Event is to learn about each other and for participants to meet the coaches they will be working with on a one-on-one basis over the course of the program.
Phase 1: CRAFTING YOUR FOUNDING NARRATIVE
Every entrepreneurial endeavor begins with a person or a team of people. People come to their work with their own personality types, experiences, values and assumptions. These shape everything about the ventures entrepreneurs choose to launch and their paths for growth. Knowing all of these aspects and identifying them within yourself deepens your understanding of self and how you will continue to lead your venture to success.
— Emotional Intelligence Workshops (2.5 hours): No entrepreneur has everything it takes to grow a venture within themselves at any point in the entrepreneurial journey. It is critical for you to know what and how your particular approach to the world shapes your role as a founder and leader within your venture. You will take the SEI Emoitonal Intelligence Assessment, meet one-on-one with an SEI-certified coach to review your assessment to discuss each other's strengths and areas for growth.
— Visual Logic Model Workshop (90 minutes + potential for additional time): Entrepreneurs are trying to solve problems for their customers/clients. Every entrepreneur has conscious and unconscious beliefs, thoughts, and feelings about what it will take to meet customers'/clients' needs. In these workshops, you will work with expert facilitators, artists, and coaches to create a visual model that depicts the underlying logic and story that drives your venture and the behaviours and decisions you make. This visual model will help you tell the story of your venture to different audiences.
— Visual Logic Model Workshop (90 minutes + potential for additional time): Entrepreneurs are trying to solve problems for their customers/clients. Every entrepreneur has conscious and unconscious beliefs, thoughts, and feelings about what it will take to meet customers'/clients' needs. In these workshops, you will work with expert facilitators, artists, and coaches to create a visual model that depicts the underlying logic and story that drives your venture and the behaviours and decisions you make. This visual model will help you tell the story of your venture to different audiences.
— KOKORO Financial Wellbeing Workshop (1.5 hours): We all have our own personal beliefs and experiences when it comes to money. These past experiences all will play out in how you use money within your venture. During this workshop we explore these topics as well as get you to start thinking about how to develop a meaningful revenue and expense budget and theory to put in use going forward with your venture.
Phase 2: DESIGNING YOUR BUSINESS MODEL
During this portion of the Triple Threat Venture Training, you will work to clarify your business model, develop a long-term strategy for achieving that model, and a short-term action plan to move with purpose and speed. In the chaos of launching and running a venture, it is often difficult to take time out to work to think about, develop, and/or re-evaluate the strategic direction of your venture. We will work with you to craft a strategy that builds on your personality, experience, skills, and values that were articulated in Phase 1 along with the purpose or mission of your venture.
— Retreat (1 day broken into 2.5 hours in the morning, 2.5 hours in the afternoon): Our 1-day Retreat is broken into 2 sections, with a break in between for you to rest and also process information without it all happening at once and be able to ask informative questions and requests of those you're working with.
— Retreat Morning Workshop: You and your coach will work on laying out a one- to two-year strategic plan for your venture, a corresponding 6-12 month action plan for setting pieces in motion to meet your strategic plan goals/milestones, and evaluate your business model to see if it needs tweaking or re-drafting.
—Retreat Afternoon Peer Coaching Workshop: Doyenne Mentors will meet with you one-on-one for four 20-minute speed mentoring sessions. You will be notified as to who the Mentors will be at the workshop and given their bios so you can you can decide how to use your 20 minutes with them for greatest impact and be able to ask direct questions about how they can help you going forward or answer the questions you have right then. After the rotations have completed, you and other participants will come back together to debrief and close out the workshop
Phase 3: SHARING YOUR STORY
A critical aspect of the entrepreneurial process is the ability to gather the resources needed, from customers, employees, funders, vendors, partners, etc. To do this effectively, you need to be able to tell the story of your venture in a variety of ways to meet the needs of your audience. In this final phase of the program, we work with you to craft a compelling pitch to engage stakeholders.
—Pitch Practice Workshop 1 (2-hour session): You will develop a rough draft of your slide deck and walk through your pitch with a small group to get feedback from an expert and your peers.
We will work with you to take your pitch from however long it is and whittle it down to a clear, concise 5-minute "tell the story" pitch. This framework can then be expanded on or condensed down to meet the needs of future audiences.
—Pitch Practice Workshop 2 (2-hour session): You will revise your pitch deck based on feedback from Pitch Practice 1 and again present it to a small group for additional feedback in preparation for the Showcase event.
—Showcase Event (2 hours): The Showcase Event is a culmination of the entire Triple Threat Venture Training experience. The community is invited to attend to meet the entrepreneurs, hear their five-minute pitches, provide questions, suggestions, and feedback, as well as become champions for the presenting entrepreneurs.
Community members from all walks of life are invited to attend the event to show your support of the entrepreneurs and their ventures. At the end of the showcase we will share in communal celebration of everything you've learned and achieved. Coaches, entrepreneurs, and workshop facilitators will join us to debrief, celebrate each other, launch you into your next phase.
Additional Opportunities throughout the 12-week journey:
🧭 One-on-One Mentoring Session (One Hour Bi-weekly): Entrepreneurs will schedule a coaching session with their appointed Doyenne coach through the program experience. Attendees will be paired with their coach based on an intake assessment asking their needs and preferred coaching styles prior to the Kickoff Event. You will schedule sessions with your coach and it is up to you as to how often you want to meet with your coach.
☕️ Peer Coffee Sessions: As a cohort, you have the opportunity to schedule coffee meetings with other Triple Threat Venture Training participants, either one-on-one or as a group, to learn from each other and strengthen your network.
what is the weekly time requirement?
Plan on spending 2-3 hours a week in a combination of group workshops and independent work.
Who are the Coaches & Mentors?
Professionals who coach for Doyenne are required to partake in a Doyenne Coaches Training Workshop. The workshop goes through guidelines and expectations for coaches and the Doyenne approach for working with entrepreneurs. Our coaches are also evaluated by the entrepreneurs they work with and must maintain a rating of 4 out of 5 to continue to be a coach.
If a coach is not meeting the needs or other problems arise while coaching as part of Doyenne, we take this very seriously and use a "2 strike" rule. When a situation is brought to Doyenne team member's attention we evaluate and meet with the coach to hear their take on the situation and also address concerns without revealing who has brought their name to attention. If the problem, or other situations, occurs again then Doyenne will remove the coach from the pool of professionals we refer our entrepreneurs to.
Mentors who are part of Doyenne are professionals who register to come to less formal supportive workshops than our Coaches. Mentors are not required to go through our Doyenne Coaches Training Workshop but they are given access to a recorded session and encouraged to watch. When a mentor arrives at a workshop where they will be working with entrepreneurs as part of Doyenne programming the Doyenne team member who is leading the workshop will always go through a high level of expectations and set the stage for how the mentor & entrepreneur experience will be conducted. We apply the same criteria for our Mentors as our Coaches as to our expectations for how to work with entrepreneurs who are part of Doyenne and they must also agree to our Code of Conduct and Terms of Service.
If you would like to become a Doyenne Coach or Mentor please fill out the application.
If a coach is not meeting the needs or other problems arise while coaching as part of Doyenne, we take this very seriously and use a "2 strike" rule. When a situation is brought to Doyenne team member's attention we evaluate and meet with the coach to hear their take on the situation and also address concerns without revealing who has brought their name to attention. If the problem, or other situations, occurs again then Doyenne will remove the coach from the pool of professionals we refer our entrepreneurs to.
Mentors who are part of Doyenne are professionals who register to come to less formal supportive workshops than our Coaches. Mentors are not required to go through our Doyenne Coaches Training Workshop but they are given access to a recorded session and encouraged to watch. When a mentor arrives at a workshop where they will be working with entrepreneurs as part of Doyenne programming the Doyenne team member who is leading the workshop will always go through a high level of expectations and set the stage for how the mentor & entrepreneur experience will be conducted. We apply the same criteria for our Mentors as our Coaches as to our expectations for how to work with entrepreneurs who are part of Doyenne and they must also agree to our Code of Conduct and Terms of Service.
If you would like to become a Doyenne Coach or Mentor please fill out the application.
Past Attendees & Success Metrics
Unlike other accelerators or entrepreneur support organizations, Doyenne does not measure success in terms of "number of employees", "revenue totals", or "investment dollars raised".
Because over 90% of ventures fail within their first year of operations, we measure success by:
1. Ventures still being open and operating 12 months after completion of the TTVT program
2. The venture meeting the terms of success that the founder has outlined in their work throughout the prgram
Here are just some of the companies that have completed the Doyenne Triple Threat Venture Training program since 2020.
- eCourt Reporters
- Altruize
- Mineral & Co
- FORT + Marketing
- Short Stack Eatery
- Training Tracker
- Siren Shrubs
- Bravebird
- Green Pastures Living
- The Garden Wellness
- Madtown Soap Co.
- Wa'am Writes
- Relumed
- Lovin' The Skin I'm In
- Experiencing Being
- The Clareo Group
- The Layered Onion
- Atmospheric Floral
- Poppins
- Crowned Soles
- Fun of It Productions
- Still Standing Enterprise
- Adventures in Wellness & Recovery
- Parsley
- The Rage Fund
- The Source
- Access Abundance
Because over 90% of ventures fail within their first year of operations, we measure success by:
1. Ventures still being open and operating 12 months after completion of the TTVT program
2. The venture meeting the terms of success that the founder has outlined in their work throughout the prgram
Here are just some of the companies that have completed the Doyenne Triple Threat Venture Training program since 2020.
- eCourt Reporters
- Altruize
- Mineral & Co
- FORT + Marketing
- Short Stack Eatery
- Training Tracker
- Siren Shrubs
- Bravebird
- Green Pastures Living
- The Garden Wellness
- Madtown Soap Co.
- Wa'am Writes
- Relumed
- Lovin' The Skin I'm In
- Experiencing Being
- The Clareo Group
- The Layered Onion
- Atmospheric Floral
- Poppins
- Crowned Soles
- Fun of It Productions
- Still Standing Enterprise
- Adventures in Wellness & Recovery
- Parsley
- The Rage Fund
- The Source
- Access Abundance