Lady Business Podcast S1 Ep4: You Have To Be Really Scrappy

Season 1 Episode 4: You Have To Be Really Scrappy


Price: free
Total Duration 31:01
Language: English


On this episode we chat to Olivia Wisden from Underbelly. We talk about the virtues of being “Scrappy”. Underbelly is a unique platform that features Madison local events and builds community engagement through partnerships with businesses to create events and support of promoters. Their use of geurilla marketing and weekly ‘zines to engage community is one of the keys to their success.

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LBP Episode 4: You Have to Be Really Scrappy