Lady Business Podcast S1 Ep4: You Have To Be Really Scrappy
On this episode we chat to Olivia Wisden from Underbelly. We talk about the virtues of being “Scrappy”. Underbelly is a unique platform that features Madison local events and builds community engagement through partnerships with businesses to create events and support of promoters. Their use of geurilla marketing and weekly ‘zines to engage community is one of the keys to their success.