Step 6 of 10



In this section, we will ask specific questions about your venture, including the following:

  1. What is the problem/opportunity you are trying to address?
  2. Who is your initial/primary target market?
  3. What is your solution (product/service)?
  4. Who are your competitors?
  5. How are you innovative?
  6. What are your revenue streams?
  7. What are your major expenses?
  8. What have you been able to accomplished to date?
  9. How do you envision scaling your business to a national level?
  10. What are the major milestones you want to hit in the next 12 months?
  11. How specifically will you use the Doyenne dollars to help take your venture to the next level?

You will have an opportunity to attach supporting materials at the end.

I am evaluating a business idea for viability.
I launched my business but have not made any sales yet.
I am running my business and started making sales within the last 12 months.
I have been running my business and making sales for more than 12 months.

Please clearly describe the customer need or pain point. Do not describe your solution here. It is important to articulate the problem first.

Who is your initial or primary target market (who are you specifically trying to sell to; who is your paying customer and/or end user)? How large is that market (people and dollars)? What percentage of the market do you hope to reach?

What is your product/service and how does it solve the customer’s problem/meet the customer’s needs (features, tools)? What value does it bring to the customer - how is their life better?