Iso-Learning Series: Getting Beyond Publicity Stunts: PR Strategy for Start-Ups

Oliva Barrow shares strategies for utilizing local media as PR for start-ups
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Price: paid
Total Duration 47:15
Language: English
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Description

This Iso-Learning session will cover how early-stage and emerging startups can use local media coverage to build their brand, gain credibility, and get found online. Participants will learn why local media coverage is valuable, what kind of stories local news would be interested in, and how to pitch stories. Olivia will also cover a few alternatives to working with the traditional news media that can accomplish some of the same goals.

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Iso-Learning: Getting Beyond Publicity Stunts: PR Strategy for Start-Ups