Webinar: Startup Lingo: Decoding Investor Conversations

Cliff Notes to Investment terminology

Fundraising & Investing


Product Dev & Sales Strategy


Finance & Business Structures



Price: free
Total Duration 54:42
Language: English


In this webinar, Richelle Martin of Winnow Fund and Heather Wentler of Doyenne break down a Shark Tank pitch outlining the terminology used during the pitch by both the entrepreneur and the investor.

This webinar is helpful for both individuals who want to become investors and also for entrepreneurs seeking Angel & VC investment dollars.

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Decoding Investor Conversations

Doyenne Group, Inc.

Email : heather@thedoyennegroup.com

Richelle Martin

Email : richelle@winnowfund.com

Richelle is the founder and Managing Director of the Winnow Fund, an early-stage venture capital fund investing in Wisconsin-based startups. Richelle is originally from Milwaukee but has been in Madison for over a decade. She moved here to attend the University of Wisconsin Law School, which is where she first started working with entrepreneurs, through the Law & Entrepreneurship Clinic. She briefly practiced in other areas of law, but missed the excitement and ambition of her startup clients. Richelle found her way back to UW-Madison where she led a team responsible for negotiating research and development contracts, and administered grant programs aimed at commercializing innovations created by entrepreneurial-minded researchers. She started the Winnow Fund after recognizing she could help remove, or at least lower, some of the hurdles that may prevent entrepreneurs from pursuing their goals, like navigating the legal world, finding a capable team, and obtaining funding.

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